AI Search War
[ Journal ]

What changed in AI search.
Your next move.

News on AI Overviews, AI Mode, ChatGPT search and the rest: what changed, and what to do if you rank but lose the answer.

  1. Google now emails how many readers picked your site as a Preferred Source. Write the number down.

    Search Console is emailing owners a count of Preferred source selections, dated October 5. What the email says, what it leaves out, and what to do with it.

  2. AI Overviews cite pages that are not on page one. Check what they say about yours.

    A WashU study of 55,393 Google searches found 29.8% of cited domains were off page one, and up to 11% of verifiable claims were not backed by the cited page.

  3. Cloudflare's Block setting now stops Google, Bing and Apple search crawlers too. Check yours.

    Since September 15, choosing Block for AI training on Cloudflare also stops Googlebot, Bingbot and Applebot, search included. How to keep search and refuse training.

  4. Google added two new views of AI search this month. Here is how to read them.

    Merchant Center now compares your share of voice with other brands in AI Mode and AI Overviews, and Search Console now counts searches made with images. What to check.

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